This woody aquatic fragrance for men was introduced back in 2006. Just like most products from Tommy Bahama, it integrated itself nicely into the Tommy Bahama lineup. It is a classically- designed, effortlessly modern, and unendingly relaxing and calm in its aroma. You'll feel like you're at the beach for the week every time you splash on some "Very Cool" for men. Add in a Tommy Bahama Hawaiian shirt, a pair of flip flops, and start in with a steady stream of fun-in-the-sun-inspired drinks like Sex on the Beach, and you'll feel like you LIVE on the beach. Tommy Bahama inspires and relaxes the mostly-uptight masses, convincing them that he can lead them down the path to the full-time beach life, which is indeed "Very Cool."