No matter the medium, be it clothing, shoes or (in this case, fragrance), it's hard to go wrong with a design from Jimmy Choo. Launched in 2019, Choo's Urban Hero cologne for men has continuously dazzled and impressed wearers and critics across the globe. Those looking to add to a growing fragrance collection, and those looking for their one and only signature scent to wear on a daily basis will feel comfortably familiar and excitedly invigorated by the woody scent of Choo's Urban Hero. Wild top notes of black pepper and finger lime are built upon a base pairing of the familiar and the exotic in a coupling of leather and ambergris. Wear this cologne today, tomorrow, and forever...and wear it with confidence. We don't need another hero...we need an Urban Hero.