This cologne is a decidedly masculine scent that does not overpower. It is a conservative scent that lets you be you. Unlike wearing a "fragrance costume" as with some stuffy, loud, stodgy, V.I.P.P.P.s. (Very. Intensely. Pretentious. Phony. Parfums.), this is a simple approach to a simple concept: smell good, not bad. At a reasonable price, this cologne just may have you returning for seconds as well as gift-purchases for friends and family.