Bloom by Gucci is many and few at once, a fascinating contradiction that has captured the imagination of the public. This, the original, is the bestseller, and it has also inspired a troop of flankers that number at more than half a dozen, making Bloom one of the most prolifically remixed Guccis of all time. And that's not for no reason. The masterly Alberto Morillas built this empire on three notes: from top to bottom, jasmine, tuberose, Rangoon creeper. This surprisingly simple recipe has transcendent concordance, and it lends itself beautifully to slight alterations. With the exception of Profumo di Fiori, flankers tend to add only a few notes, like honeysuckle or rose. On so trim a profile, addition of a single note has powerful effects. Bloom is - among impossibly fierce competition - one of Morillas's chefs d'œuvre.