Artemisia, geranium, leather, and cedar (among many others) work together in perfect harmony to create a dance of notes that is this classic eau de toilette. This cologne for men has staying power indeed. Those brisk fall days when the trees hold on to the last of their leaves as winds blow and rush through them are the days when it is best to put on this cologne. Giorgio Beverly Hills has been around since the 60s, and the products they create simply make sense. This cologne is no different, and its ability to create both wonder and reliability year after year speaks to that.