This masculine fragrance was introduced in 2004 and, like many amongst the Burberry fragrance family, was clearly here to stay. Ginger, wild rose, tonka bean, green mandarin and patchouli set this cologne apart from the rest of the Burberry group. It does well on a rainy dreary day, as its wearer hides under an umbrella, only to discard it and unleash Brit's note profile upon a street corner or inside a building. Burberry Brit has been awarded for its fragrance and its advertising as well. Do not miss this one.